The Collapse of the Ukraine Narrative: How Western Media Pivoted from Triumph to Retreat
For two years Western governments and media promised victory in Ukraine, portraying Russia as weak and isolated. That narrative has collapsed. Sanctions failed, NATO’s industrial base faltered, and the battlefield turned. Europe faces de-industrialisation while Russia’s economy and army expand. The press that once sold triumph now prepares audiences for retreat, conditioning the public for a negotiated peace — one dictated on Moscow’s terms, not Washington’s.