The End of the Page: How AI Is Replacing the Web We Knew
AI is quietly erasing the foundations of the old web. Publishers who block crawlers and cling to paywalls are locking themselves out of the next discovery layer. As assistants like ChatGPT and Perplexity deliver answers directly, pages lose their value. The homepage, the catalogue, and the paywall are relics. What replaces them is an intelligent layer where information finds the user, not the other way round.