What Makes People Click: Advertising on the Web
Publisher:
QUE
Author: Jim Sterne
ISBN: 0789712350
Publication Date: 22-AUG-97
Retail Price: $24.99
If you're trying to cash in on Web commerce, then this book is for you. Whether you're selling product, selling advertising space on your Web site, or both, What Makes People Click: Advertising on the Web has the market-savvy information you need to turn your Web site into a cyberspace gold mine. - Attract people to your Web site with banner ads, promotions and games
- Create advertisements to increate visitors and sales
- Learn where to advertise your products and services
- Learn how to buy and sell Web ad space
- Create a Web advertising strategy that increases your return on investment
- Discover the secrets to making Web surfers click your site
